Re-constructing everyday accessories and apparel.
Re-constructing everyday accessories and apparel.
Re-constructing everyday accessories and apparel.
Optimal Performance. Uncompromised Comfort.
Optimal Performance. Uncompromised Comfort.
Our Mission
‘Okay’ has become normal, acceptable and ‘good enough’.
“It does the job”, “It’s all I could find”…
We wouldn’t accept a poorly executed, ill fitting hair cut, so why do it with the other things we also have to wear everyday?
One size fits all, the simplest design to deliver the highest margin and the reduction of all ‘off-the-peg’ products to the lowest common denominators.
Personal necessity, observation, and the realisation that mass commercialisation of consumer products has increasingly and cumulatively resulted in an era of ‘average’ – inspired us to create JUST BREETHE.
Our mission is to challenge ‘good enough’ and to re-engineer those items that just don’t ‘sit right’ – inviting you all to except nothing but ‘Optimal Performance with Uncompromised Comfort’.
