Just BREETHE
As a family, we have always been acutely aware of the risks of airborne contagion, due to my condition which requires immune compromising chronic medication. Masks when travelling were nothing new to us, in fact, we knew already how poorly designed most were.
Then COVID-19 struck…
The worldwide pandemic took away the stigma of wearing a mask. Suddenly I was not an outsider. Now was the time for invention, redesigning and improving the functionality and indeed comfort of masks. Lockdown provided the opportunity.
An Opportunity
Having spent 30 years in the construction industry, I knew nothing about fabrics, pattern making and sewing…
But I knew about design. Structural design, that has to look good but fundamentally be functional, sound and perform over time.
The drive to engineer a solution to the problem, which had become everyone’s problem, resulted in a very structural approach to form & function. The analytical process of 60+ versions of pattern-making gave rise to both our patent registration and more interestingly – an awareness of just how many other everyday items, are also just not up to the job.
I enlisted the family and began to brainstorm the clothing that frequently had shortcomings for them… and so, we began the ongoing journey of “Making Things Better”.
Just BREETHE
As a family, we have always been acutely aware of the risks of airborne contagion, due to my condition which requires immune compromising chronic medication. Masks when travelling were nothing new to us, in fact, we knew already how poorly designed most were.
Then COVID-19 struck…
The worldwide pandemic took away the stigma of wearing a mask. Suddenly I was not an outsider. Now was the time for invention, redesigning and improving the functionality and indeed comfort of masks. Lockdown provided the opportunity.
An Opportunity
Having spent 30 years in the construction industry, I knew nothing about fabrics, pattern making and sewing…
But I knew about design. Structural design, that has to look good but fundamentally be functional, sound and perform over time.
The drive to engineer a solution to the problem, which had become everyone’s problem, resulted in a very structural approach to form & function. The analytical process of 60+ versions of pattern-making gave rise to both our patent registration and more interestingly – an awareness of just how many other everyday items, are also just not up to the job.
I enlisted the family and began to brainstorm the clothing that frequently had shortcomings for them… and so, we began the ongoing journey of “Making Things Better”.